TheChunkMedia

Ad Budget & ROAS Calculator

Estimate the revenue, orders and cost per order an ad budget could produce. The calculator only does arithmetic on the numbers you enter — a planning aid, not a promise. Below, we explain how each figure is worked out.

How the numbers are calculated

  • ROAS (return on ad spend) is revenue divided by ad spend.
  • Projected revenue is monthly ad spend multiplied by ROAS.
  • Estimated orders is projected revenue divided by average order value.
  • Cost per order is ad spend divided by orders.